Module 5 – Affirm your creative identity

By combining theoretical input and practical exercises, participants worked on the foundations of their personal brand. They learned how to write a powerful bio, identify their narrative tone, and choose a signature word or phrase that reflects their world. They also discovered the pillars of visual consistency (color palette, typography, graphic design) and narrative consistency (storytelling, vocabulary, tone) to be recognizable and memorable.

A significant amount of time was devoted to pitching: how to talk about yourself and your project in a clear and engaging way, whether online or in front of an audience. Finally, participants began creating their media kit, a key tool for presenting their project and positioning themselves professionally. The workshop concluded with a concrete mission: finalize their bio, test their pitch video, and create a mini visual kit.

Nour is a content strategist and founder of Taam Studio, an agency that combines storytelling, personal branding, and digital marketing.

She helps brands and creators navigate the new realities of TikTok, Instagram, and the influencer industry, giving them a solid foundation, no matter where they’re starting from.

With a master’s degree in e-commerce from HEC Montréal and a recipient of the Lieutenant Governor of Quebec Medal, she combines strategic thinking, clear storytelling, and pragmatism.

Her approach: clarifying digital codes to create content that has substance, meaning, and impact.

In nine years in the digital world, Beatriz has learned one thing above all: the best projects come from real people. So she works hand in hand with artisans, creatives, and small businesses to give their worlds a digital glow that reflects them. A fan of culture, traditions, and those little everyday things that inspire, she draws on the world around her to create content that resonates. For her, digital isn’t just about algorithms; it’s above all about human connections, experiences, and a healthy dose of creativity.

Her specialties are branding/brand image to be recognizable, digital strategy to be visible, and the right tone to be memorable.