Module 4 – Make your content shine

By combining theory and practice, this module allowed participants to better understand how to promote their creations in the digital ecosystem. They first explored the importance of consistency, branding, and storytelling to capture attention and build audience loyalty. They then discovered concrete best practices for improving the visibility of their content, such as SEO optimization, using native tools offered by platforms, and adapting the same content into several suitable formats.

Each participant had the opportunity to work on a personalized distribution plan for their project, which allowed them to leave with directly applicable tools. Finally, they benefited from direct and concrete feedback from the two facilitators, who shared their expertise and tips from their own professional experiences, making the session practical, inspiring, and motivating.

For more than ten years, Ouiam has been working in strategy and content production. Creative strategist and passionate communicator, she combines empathy, curiosity and authenticity to help people and brands build engaging content and transform ideas into positive impact. In content that resembles them.

In nine years in the digital world, Beatriz has learned one thing above all: the best projects come from real people. So she works hand in hand with artisans, creatives, and small businesses to give their worlds a digital glow that reflects them. A fan of culture, traditions, and those little everyday things that inspire, she draws on the world around her to create content that resonates. For her, digital isn’t just about algorithms; it’s above all about human connections, experiences, and a healthy dose of creativity.

Her specialties are branding/brand image to be recognizable, digital strategy to be visible, and the right tone to be memorable.