{"id":15973,"date":"2022-05-25T13:53:45","date_gmt":"2022-05-25T17:53:45","guid":{"rendered":"https:\/\/makingyourwayup.com\/?p=15973"},"modified":"2025-05-14T10:32:09","modified_gmt":"2025-05-14T14:32:09","slug":"the-reality-of-entrepreneurship-between-freedom-and-wage-gap","status":"publish","type":"post","link":"https:\/\/sayaspora.com\/en\/the-reality-of-entrepreneurship-between-freedom-and-wage-gap\/","title":{"rendered":"The reality of entrepreneurship: between freedom and wage gap"},"content":{"rendered":" \n

\u00cates-vous quelqu’un qui a r\u00e9cemment quitt\u00e9 son emploi ou qui a pens\u00e9 \u00e0 quitter son emploi ? Peut-\u00eatre cherchez-vous quelque chose de plus satisfaisant financi\u00e8rement ? Peut-\u00eatre \u00eates-vous fatigu\u00e9 de faire face aux incessantes microagressions dont vous \u00eates victime au travail ? Ou peut-\u00eatre \u00eates-vous simplement fatigu\u00e9 de vous surmener pour mettre plus d’argent dans la poche de quelqu’un d’autre et vous aimeriez voir \u00e0 quoi cela ressemblerait si vous le faisiez pour vous-m\u00eame ?\u00a0<\/p> \n \n

De plus en plus de personnes quittent leur emploi. \u00c0 tel point que cela a \u00e9t\u00e9 appel\u00e9 : “la grande d\u00e9mission”. Un grand nombre d’employ\u00e9s, pour la plupart malheureux, qui en ont assez d’\u00eatre surcharg\u00e9s de travail, sous-\u00e9valu\u00e9s ou qui cherchent simplement quelque chose de diff\u00e9rent, ont dit adieu au style de vie 9-5 pour embrasser une vie plus souple et plus libre.\u00a0<\/p> \n \n

En 2020, Reni Odetoyinbo, une cr\u00e9atrice de contenu nig\u00e9riane-canadienne, a plong\u00e9 son orteil dans le secteur de la cr\u00e9ation de contenu tout en travaillant son 9-5 habituel. Mais peu de temps apr\u00e8s, en raison d’un “\u00e9puisement professionnel surtout, et de sa volont\u00e9 de vouloir croire en ses r\u00eaves”, elle a quitt\u00e9 son emploi de jour et est devenue cr\u00e9atrice de contenu \u00e0 temps plein en mettant l’accent sur l’\u00e9ducation financi\u00e8re, le d\u00e9veloppement de carri\u00e8re et le style de vie sur YouTube et Instagram.\u00a0<\/p> \n \n

\n

“Je vise \u00e0 \u00e9duquer les autres et \u00e0 rendre les sujets complexes simples”, d\u00e9clare Odetoyinbo.\u00a0<\/p> \n<\/blockquote> \n \n

Il n’est pas surprenant que le march\u00e9 du travail canadien souffre encore de racisme et d’in\u00e9galit\u00e9 syst\u00e9mique<\/a>. Cependant, l’une des s\u00e9curit\u00e9s que la vie de bureau vise \u00e0 offrir est le soutien d’une \u00e9quipe ou, \u00e0 tout le moins, d’un d\u00e9partement des ressources humaines auquel vous pouvez vous adresser si quelque chose de f\u00e2cheux se produit. Alors que de plus en plus d’Afro-Canadiennes se lancent dans l’industrie de la cr\u00e9ation de contenu, on ne peut que se demander comment cela se passe pour celles qui ont d\u00e9cid\u00e9 de se lancer dans l’entrepreneuriat de cette mani\u00e8re.\u00a0<\/p> \n \n

Dans son emploi de bureau traditionnel, Odetoyinbo d\u00e9clare : “Je ne pense pas avoir \u00e9t\u00e9 confront\u00e9e \u00e0 un racisme flagrant, mais plut\u00f4t \u00e0 des actes cach\u00e9s, comme le fait de devoir faire plus de preuves que mes coll\u00e8gues non noirs qui avaient la m\u00eame exp\u00e9rience que moi”. Parfois, le racisme venait directement des clients : “J’ai eu quelques fois des clients en col\u00e8re qui se plaignaient que nous avions trop de Noirs dans nos publicit\u00e9s, ce qui \u00e9tait risible.”\u00a0<\/p> \n \n

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\"\"<\/figure> \n<\/div> \n \n

Aujourd’hui, alors qu’elle continue \u00e0 construire sa propre marque, son exp\u00e9rience a \u00e9t\u00e9 jusqu’\u00e0 pr\u00e9sent tr\u00e8s diff\u00e9rente de la vie au bureau. “Le fait que je ne sois plus la seule fille noire dans un espace blanc, jour apr\u00e8s jour, est un aspect tr\u00e8s positif du fait de travailler pour soi-m\u00eame. Le fait de pouvoir \u00eatre authentique sans craindre les microagressions est un autre niveau de libert\u00e9 dont je ne savais pas que j’avais besoin”, d\u00e9clare Odetoyinbo. Cela, ainsi que “la possibilit\u00e9 de faire des choix pour moi-m\u00eame et de travailler de n’importe o\u00f9 dans le monde”.\u00a0<\/p> \n \n

Voyager \u00e0 travers le monde semble et para\u00eet luxueux, mais \u00eatre un cr\u00e9ateur de contenu \u00e0 plein temps a aussi ses inconv\u00e9nients. “Le principal d\u00e9fi est le fait que tout repose sur vous ! Vous devenez l’\u00e9quipe technique, l’\u00e9quipe des RH, l’\u00e9quipe de marketing, l’\u00e9quipe des m\u00e9dias sociaux, l’\u00e9quipe des op\u00e9rations, l’\u00e9quipe des finances et plus encore. Il y a beaucoup \u00e0 apprendre”, dit-elle.\u00a0<\/p> \n \n

Et quand toute la pression monte sur vous, le one-woman show… d’o\u00f9 vient exactement votre soutien ? Des rapports<\/a> ont montr\u00e9 que les cr\u00e9ateurs de contenu noirs canadiens sont notoirement sous-pay\u00e9s<\/a> par les plateformes sur lesquelles ils travaillent dur pour attirer les spectateurs.\u00a0<\/p> \n \n

Je ne pense pas que les cr\u00e9ateurs de contenu afro-canadiens soient souvent bien soutenus et r\u00e9mun\u00e9r\u00e9s pour le travail qu’ils fournissent”, explique Odetoyinbo. Les marques essaient souvent de nous rabaisser (souvent avec des offres insultantes) et de nous obtenir pour le montant le plus bas possible. Nous sommes l\u00e9s\u00e9s dans les accords avec les marques par rapport \u00e0 nos homologues blancs.\u00a0<\/p> \n \n

O\u00f9 peuvent-ils se r\u00e9fugier lorsqu’ils sont leurs propres RH ?<\/em>\u00a0<\/strong><\/p> \n \n

Bien qu’ils ne soient pas parfaits, ” Je dirai qu’il existe des programmes qui nous soutiennent, comme Amplifia Network et YouTube Black, dont je fais partie”, d\u00e9clare Odetoyinbo.\u00a0<\/p> \n \n

Si les marques veulent contribuer \u00e0 combler le “foss\u00e9 salarial des influenceurs<\/a>“, cela a d\u00e9j\u00e0 \u00e9t\u00e9 dit mais cela m\u00e9rite d’\u00eatre r\u00e9p\u00e9t\u00e9… PAYEZ LES CR\u00c9ATEURS DE CONTENU NOIRS. “Les cr\u00e9ateurs de contenu noirs devraient \u00eatre soutenus financi\u00e8rement par les marques”, d\u00e9clare Odetoyinbo. “Nous apportons une grande valeur ajout\u00e9e et mettons les marques en relation avec des publics noirs qui, autrement, n’auraient pas connu leur nom. Cela devrait \u00eatre valoris\u00e9 et nous devrions \u00eatre pay\u00e9s en cons\u00e9quence !”. Avec peu ou pas de r\u00e9glementation, l’espace des influenceurs est une sorte de libre pour tous, les r\u00e8gles changeant d’une personne et\/ou d’une marque, \u00e0 l’autre.\u00a0<\/p> \n \n

Malheureusement, une constante demeure : l’in\u00e9galit\u00e9 syst\u00e9mique absurde… sans parler de la fa\u00e7on dont le contenu des cr\u00e9ateurs noirs est souvent vol\u00e9.\u00a0<\/p> \n \n

Comme elles d\u00e9tiennent une grande partie du pouvoir de d\u00e9cision, les marques peuvent facilement contribuer au changement dont nous avons besoin dans tous les secteurs. En commen\u00e7ant par “ne pas se contenter de nous contacter pendant le Mois de l’histoire des Noirs, mais \u00e9tablir des partenariats significatifs et permanents”, d\u00e9clare Odetoyinbo.\u00a0<\/p> \n \n

\u00a0<\/p> \n \n

BIBLIOGRAPHIE<\/strong>\u00a0<\/mark><\/p> \n \n

CCPA. (2019, December 9). Canada has failed to reduce persistent racism in the labour market: Report<\/em>. Canadian Centre for Policy Alternatives. Retrieved April 5, 2022, from https:\/\/policyalternatives.ca\/newsroom\/news-releases\/canada-has-failed-reduce-persistent-racism-labour-market-report<\/a>\u00a0<\/p> \n \n

Dodgson, L. (2021, December 7). Black influencers make significantly less money than their white counterparts, a new study says<\/em>. Insider. Retrieved April 5, 2022, from https:\/\/www.insider.com\/study-black-influencers-make-significantly-less-money-2021-12<\/a>\u00a0<\/p> \n \n

Ojiah, A. D. (2021, April 23). Black influencers are underpaid for their work by marketers<\/em>. The Circular. Retrieved April 5, 2022, from https:\/\/thecircular.org\/black-influencers-are-underpaid-for-their-work-by-marketers\/<\/a>\u00a0<\/p> \n \n

MSL. (2021, December 6). MSL study reveals racial pay gap in influencer marketing<\/em>. MSL Study Reveals Racial Pay Gap in Influencer Marketing. Retrieved April 5, 2022, from https:\/\/www.prnewswire.com\/news-releases\/msl-study-reveals-racial-pay-gap-in-influencer-marketing-301437451.html?tc=eml_cleartime<\/a><\/p> \n","protected":false},"excerpt":{"rendered":"

Are you someone who has recently quit a job or thought about quitting your job? Maybe you\u2019re looking for something that better caters to you financially? Maybe you\u2019re tired of dealing with the incessant microaggressions you deal with at work? Or maybe you are simply tired of overworking to put more money into someone else\u2019s pocket and you would like to see what that would look like if you did it for yourself..?<\/p>\n","protected":false},"author":4,"featured_media":15113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[237],"tags":[],"couleur":[],"etiquette-darchives":[],"type-de-ressource":[306,308],"class_list":["post-15973","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-other-resources","post_format-post-format-video","type-de-ressource-canadian-employer","type-de-ressource-member-of-the-canadian-community"],"acf":[],"yoast_head":"\nThe reality of entrepreneurship: between freedom and wage gap - Sayaspora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayaspora.com\/en\/the-reality-of-entrepreneurship-between-freedom-and-wage-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The reality of entrepreneurship: between freedom and wage gap - Sayaspora\" \/>\n<meta property=\"og:description\" content=\"Are you someone who has recently quit a job or thought about quitting your job? 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