{"id":103786,"date":"2021-09-18T13:30:00","date_gmt":"2021-09-18T18:30:00","guid":{"rendered":"https:\/\/sayaspora.com\/?p=103786"},"modified":"2025-05-14T10:32:16","modified_gmt":"2025-05-14T14:32:16","slug":"pidgin-in-fashion-cameroonian-american-designer-uses-language-and-culture-to-influence-her-west-african-inspired-clothing-brand","status":"publish","type":"post","link":"https:\/\/sayaspora.com\/en\/pidgin-in-fashion-cameroonian-american-designer-uses-language-and-culture-to-influence-her-west-african-inspired-clothing-brand\/","title":{"rendered":"Pidgin in fashion: Cameroonian-American designer uses language and culture to influence her West-African inspired clothing brand"},"content":{"rendered":"

For West Africans growing up in the U.S and regions outside of Africa, intergenerational culture might include memories of dance parties, flavorful dishes that would take hours to make, and relatives at the dining table on a Sunday afternoon, passing trays of smoked fish and plantain while discussing politics and lived memories of back home.<\/span><\/p>\n

 <\/p>\n

\"Famille<\/span><\/p>\n

 <\/p>\n

For designer Ashley Ako\u2019s brand, Villageoise, facets of West African culture inspire her clothing. Ako\u2019s brand tagline is appropriately worded, \u201ca cheeky take on streetwear and traditional attire\u201d — as the clothing line includes t-shirts with phrases derived from West African pidgin, such as ova-sabi<\/em> and weh<\/em>. For Ako, the naming of the brand was also an act of reclaiming words to reflect them in a new way.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\"V\u00eatements\"V\u00eatementsAko went with the name Villageoise for that purpose. \u201cIn African culture, calling somebody [villageoise] is an insult,\u201d Ako says. \u201cYou know, it\u2019s like, oh you\u2019re not educated. But like, I think a huge part of it is like reclaiming words that, like, we come to think as bad things, but aren\u2019t necessarily bad things. Like what\u2019s so bad about being a villager? No.\u201d<\/span><\/p>\n

Ako was born in Bamenda, Cameroon but raised in the U.S, so her influences are a combination of styles. Her biggest style influence comes from her sister, whose style she describes as preppy.<\/span><\/p>\n

\u201cI’m a younger sister. So like, most of my clothes growing up were things that my older sister wore. And she\u2019s my fashion icon. I loved receiving her hand-me-downs because she has such an amazing sense of style. And I was like, Okay, yeah, I want to be just like her. But then I also wanted to make it me.\u201d<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\"V\u00eatements<\/p>\n

\u00a0<\/span><\/p>\n

In her fusing of different styles, Ako notes that there is a different perspective among generations regarding fashion, which surfaced when she began designing her clothes and cutting the cloth.<\/span><\/p>\n

Her grandmother, being accustomed to the tradition of tying a wrapper, was at first shocked at the thought of cutting such expensive fabric. \u201cWith the wrapper you just never cut the cloth, you tie the wrapper and wear a simple shirt with it. But then my grandmother sees me and I\u2019ll get a new piece of fabric and her immediate reaction is, \u201coh, why would you do that?\u201d<\/span><\/p>\n

But once Ako\u2019s fashion comes to form, her grandmother has a change of heart. \u201cBut then, [when she sees the end result] she’s like, Oh, that’s beautiful. Like, I love that.\u201d<\/span><\/p>\n

 <\/p>\n

\"La<\/p>\n

\u00a0<\/span><\/p>\n

Ako\u2019s fashions can be viewed and purchased at https:\/\/villageoises.com\/<\/a><\/span>
\nAko\u2019s instagram: https:\/\/www.instagram.com\/ash.ley.ako\/?hl=en<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For West Africans growing up in the U.S and regions […]<\/p>\n","protected":false},"author":4,"featured_media":104821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[238],"tags":[241],"couleur":[],"etiquette-darchives":[],"type-de-ressource":[],"class_list":["post-103786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","tag-art-and-culture"],"acf":[],"yoast_head":"\nPidgin in fashion: Cameroonian-American designer uses language and culture to influence her West-African inspired clothing brand - Sayaspora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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